A Company's Achilles’ Heel is Its Database
Data and knowledge about customers represent your business' greatest resource. It is necessary to gather this information together, but all too often the majority of such knowledge remains in the head of the sales manager and never reaches the database.
Duplicates and Inconsistent Updates
When data is updated by users, each user has his or her own idea about what information should be recorded and how it should be entered into the database. As a result, it is not always possible to find the customer in the system and the customer's entry is duplicated.
Tidy Up the Database with Data Cleansing
Data cleansing can help you tidy up your database, removing duplicates and inactive companies as well as updating contacts, master data, financial information, and corporate family relationships for each customer.
D-U-N-S®: A Unique Key
We analyse the information in your database and match it against our database, at the same time adding a D-U-N-S® number for each company. D-U-N-S® numbers are D&B's unique key, assigned to every company. Not only do D-U-N-S® numbers make it easy to identify companies, they also help avoid duplicates.
- Correct data in the database
- No duplicates
- Improved overview of customer/corporate family relationships
- Consistent data collection for all users
- D-U-N-S® numbers make it easy to search and maintain the database.